Sky Bet betting flow

Design contest

Rome, Italy September 2015

the story

Sky Bet primarily offers an online sports betting service although their customers can also use the service on mobile or tablet too. Sky Bet Italy ran an undercover design contest to iterate on the betting flow of their Android mobile application.


Create a new, easy to use, simple and intuitive flow for the main function of the app concerned which is placing a bet taking Material Design Guidelines into account.


  • Prepare a competitor analysis of the betting user flows.
  • Creating the interaction model.
  • Preparing mockups and creating a prototype for a certain workflow.

the tools

Adobe Illustrator

Adobe Photoshop

Axure 8